![]() ![]() 1 Custom ChallengesĪside from minor inconveniences like taking impressions and additional wait time, fitting custom instruments poses major challenges for the hearing care professional, the manufacturer, and, sometimes, even the patient. In fact, a recent survey among US hearing practices grossing $1M+ in yearly revenue revealed 70% of the top overall performing practice’s $2.75M in revenue came from dispensing custom instruments. This should come as no surprise as consumers continue to demand smaller, more discreet, and even invisible-in-canal (IIC) instruments. Yet, custom instruments are a vital-even essential-part of hearing care. It’s no wonder that sometimes “in-the-ear” may seem a bit “in-convenient.” Custom instruments, on the other hand, require taking ear impressions, scanning and sending impressions to the manufacturer, and a subsequent fitting appointment. A patient can walk in, receive a hearing evaluation, and be fit with a pair of RIC or BTEs in less than 2 hours. ![]() There’s no question that custom hearing instruments demand more time and attention than their fellow receiver-in-canal (RIC) and behind-the-ear (BTE) siblings. ![]() Optivent makes custom hearing aid selection and fitting easier.īy Manuela Eichner, MA, and Carol Meyers, AuD Hearing Aids | Winter 2013 Hearing Review Products The Vent Effect: New Solution ?Addresses Challenges When Fitting ?Custom Instruments ![]()
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